What is de-branding and re-branding?
De-branding is when you effectively remove your branding from a particular product, and re-branding is when you add new branding to it.
This is useful when product lines have become outdated, or if a new brand is launched. By repurposing previous products through de-branding or re-branding, costly waste is avoided.
The most common way of de-branding is through the removal of packaging and labels and addition of new ones. Re-labelling allows you to add new branding, extra information and anything you need to breathe new life into a product cost-efficiently and effectively.
Why de-brand and re-brand your products?
No product line lasts forever. Sometimes they become outdated or surplus to requirements, leaving you with branded products you don’t need any more.
That’s where our de-branding and re-branding service comes in.
De-branding or re-branding is a cost-effective way to update and refresh your product line, meaning it doesn’t have to go to waste.
Instead a product rework means it is given a new lease of life, saving you time and money.
What does re-branding involve?
We can help with de-branding and re-branding by removing any current packaging and labelling and replacing it with new ones.
We can re-label or over-label your products with high quality labels using a variety of adhesives and ensure they are clear and properly applied.
We can also add additional services to assist with re-branding including:-
* Pick and pack services to help you compile new offers, promotions, gift sets and product combinations
* Hand packing for delicate and fragile items once they have been re-branded
* Leaflet insertion to help with messaging involved in re-branding
* Repacking of promotional packs and products
* Product personalisation to assist with re-branding
* Security fulfilment services including non-transfer tamper evident labels, non-transfer tamper evident tape and security tags and boxes
